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Waterfront Capital Announces New Corporate Appointments

West Vancouver, British Columbia – September 30, 2013 – Waterfront Capital Corporation (the “Company” or “Waterfront Capital”) wishes to announce the appointment of Rick Peterson, as President and a Director, and Steven Low, as VP Business Development.

About Rick Peterson

Rick Peterson has had a successful 25-year career in all areas of Canadian capital markets.  His achievements have included Chairman’s Club Investment Advisor with Midland Walwyn Capital Inc., National Retail Sales Director with Yorkton Securities, Institutional Salesman with Midland Walwyn Capital Inc. (European division); and Investment Banker with Merrill Lynch Canada and CIBC Capital Markets.  Rick has provided capital markets advice and has helped raise in excess of $100 million since 2005 with leading TSX and TSX Venture Exchange listed companies and asset managers.

About Steven Low

Steven Low is a former natural gas trader and institutional salesman, holding positions with three notable Toronto boutique dealers.  Steve has built and maintains robust relationships on both the buy-side and sell-side in Canada and in the U.S. He has a passion for all aspects of energy marketing – upstream, midstream and downstream – and investor interest in each of these areas.

Douglas Mason, C.E.O. of Waterfront Capital said “I am excited about the immense opportunities these two extremely qualified individuals may bring to Waterfront Capital.  Rick maintains close relationships with a strong network of investment dealers and investment advisors across Canada, as well as institutional investors and family wealth managers in Europe, and Steven has the ability and networks to present companies to the appropriate analysts, investment bankers and dealers with the best distribution possible for their specific strategy.”

Waterfront Capital offers a full range of financial and communications services to growth companies in leading industry sectors. Waterfront Capital often serves as a company’s strategic partner through the entire corporate “life-cycle”, providing independent expertise and business advisory services in connection with venture capital markets, investor relations, initial public offerings and secondary financings, mergers and acquisitions, public market administration, as well as media and marketing advice. Waterfront Capital’s professionals have extensive financing and operating experience and assist promising public and private companies that require infusions of capital, management and restructuring to realize the value and potential of their underlying business.

In connection with the advisory business services that are presently provided, Waterfront Capital is pleased to announce that it will be expanding its business services to potentially include the distributions of exempt market securities, and in connection therewith, intends to proceed with an application to the British Columbia Securities Commission for registration as an “Exempt Market Dealer” in accordance with National Instrument 31-103 Registration Requirements and Exemptions (“NI 31-103”).

For further information, contact Mr. Clive Shallow, Shareholder Communications, at 604-922-2030 or visit the Company’s website at www.waterfrontgroup.com

 WATERFRONT CAPITAL CORPORATION

 “Douglas L. Mason”

______________________________

Douglas L. Mason, Chief Executive Officer

Neither the TSX Venture Exchange nor its Regulation Services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release

 Cautionary Statements

This news release contains certain statements that may be deemed “forward-looking statements” within the meaning of applicable securities laws. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words “expects”, “plans”, “anticipates”, “believes”, “intends”, “estimates”, “projects”, “potential” and similar expressions, or that events or conditions “will”, “would”, “may”, “could” or “should” occur. Although the Company believes that the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results and developments may differ materially from those that currently are contemplated. The statements in this news release are made as of the date of this release. The Company undertakes no obligation to update these forward-looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking statements or otherwise, except as otherwise required by law.

This news release does not constitute and the subject matter hereof is not an offer to sell or a solicitation of an offer to sell in the United States or to any “U.S. Person” (as such term is defined in Regulation S under the U.S. Securities Act of 1933, as amended (the “U.S. Securities Act”)) of any equity or other securities of the Company. The securities of the Company have not been and will not be registered under the U.S. Securities Act or any state securities laws and may not be offered or sold in the United States or to a U.S. Person unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

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