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Stock Index: TSXV:WFG Price: $ 0.04

George Rubin Joins Waterfront Capital as Corporate Strategy Advisor

West Vancouver, British Columbia – December 4, 2014 – Waterfront Capital Corporation (“Waterfront Capital” or the “Company”) is pleased to announce that George Rubin of North Vancouver, BC, has been engaged by the Company as Corporate Strategy Advisor.

“I’m thrilled to have George join our team and provide us with a strong and recognized international presence in both technology and investment banking circles in North America and in Europe,” said Rick Peterson, Waterfront Capital’s President.

“George has hands-on experience in building a successful technology company from start-up to IPO and has a wealth of knowledge and contacts that will be invaluable to our public company clients from both an operational and finance viewpoint. This is a huge endorsement for our platform and for Waterfront’s ability to play a leading role in Canada’s technology sector in the months and years ahead.”

Mr. Rubin was co-founder, Vice President and subsequently President & CEO of Day4 Energy Inc., a Burnaby, BC based producer of solar panels. He was instrumental in developing Day4’s strategic vision and directly responsible for execution of the corporate development plan, including growing company operations from research and development start-up in 2001, with a total staff of 5, through to 265 employees, annual sales of more than $165 million and an annualized sales run rate of over $230 million in under 10 years.

Mr. Rubin, a Chartered Financial Analyst with 5 years of corporate finance experience with two leading independent Canadian investment firms prior to joining Day4, was directly responsible for securing in excess of $135 million in capital for Day4, including a $100 million dollar Initial Public Offering of the company’s shares on the Toronto Stock Exchange in December 2007.

“I’m very impressed by the platform at Waterfront Capital and the potential they have to provide meaningful support to many of Canada’s leading technology companies,” said Mr. Rubin, a graduate of Moscow State University with Masters Degree in Quantum Radio Physics, and a British Columbia Institute of Technology graduate with a Diploma in Financial Management and a Bachelor Degree in Accounting. “I’m very excited about the future for Waterfront Capital, and looking forward to joining their team,” he said.

About Waterfront Capital

Waterfront Capital offers a full range of financial and communications services to growth companies in leading industry sectors. Waterfront Capital often serves as a company’s strategic partner through the entire corporate “life-cycle”, providing independent expertise and business advisory services in connection with venture capital markets, investor relations, initial public offerings and secondary financings, mergers and acquisitions, public market administration, as well as media and marketing advice. Waterfront Capital’s professionals have extensive financing and operating experience and assist promising public and private companies that require infusions of capital, management and restructuring to realize the value and potential of their underlying business.

In connection with the advisory business services that are presently provided, Waterfront Capital is working towards expanding its business services to potentially include the distributions of exempt market securities, and in connection therewith, has made application to the British Columbia Securities Commission for registration as an “Exempt Market Dealer” in accordance with National Instrument 31-103 Registration Requirements and Exemptions (“NI 31-103”).

For further information, contact Mr. Clive Shallow, Shareholder Communications, at 604-922-2030 or visit the Company’s website at www.waterfrontcapitalcorp.com

WATERFRONT CAPITAL CORPORATION

“Douglas L. Mason”

_____________________________________

Douglas L. Mason, Chief Executive Officer

Neither the TSX Venture Exchange nor its Regulation Services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release contains forward-looking statements about the Company, its future performance, strategies or prospects, and possible future action. The words “may”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “plan”, “anticipate”, “estimate”, “expect”, “intend”, “forecast”, “objective” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance. Forward-looking statements involve inherent risks and uncertainties, both about the Company and general economic factors, so it is possible that predictions, forecasts, projections and other forward-looking statements will not be achieved. We caution you not to place undue reliance on these statements as a number of important factors could cause actual events or results to differ materially from those expressed or implied in any forward-looking statement made in relation to the Company. These factors include, but are not limited to, general economic, political and market factors in Canada, the United States and internationally, interest and foreign exchange rates, global equity and capital markets, business competition, technological changes, changes in laws and regulations, judicial or regulatory judgements, legal proceedings and catastrophic events. The above list of important factors that may affect future results is not exhaustive. Before making any investment decisions, we encourage you to consider these and other factors carefully. All opinions contained in forward-looking statements are subject to change without notice and are provided in good faith but without legal responsibility.

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