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Stock Index: TSXV:WFG Price: $ 0.04

Ryan Atkins Joins Waterfront Capital as Corporate Strategy Advisor

West Vancouver, British Columbia – November 17, 2014 – Waterfront Capital Corporation (“Waterfront Capital” or the “Company”) is pleased to announce that Ryan Atkins of Calgary, Alberta, has been engaged by the Company as Corporate Strategy Advisor.

“Ryan is going to be a real asset to our entire team. Based in Calgary, Ryan will play a pivotal role in helping expand our business throughout Alberta in the energy and real estate sectors. His professional background and hands-on operating experience in a number of areas will allow him to make a wide impact on all facets of our business,” said Rick Peterson, President of Waterfront Capital.

Mr. Atkins is currently the Chief Financial Officer and Senior Legal Counsel for Holmes Communities, the land development subsidiary of the Mike Holmes Group of companies. He has over 20 years of international accounting, finance and legal experience in both Canada and the United States. Previously, Mr. Atkins was a founder and the Vice President – Finance, Chief Financial Officer and General Counsel of CASA Energy Services Corp., a private Calgary-based oilfield services company. He was also Chief Financial Officer and General Counsel of Albi Homes, a private Calgary-based luxury homebuilder, and a consultant to Amden Investments Ltd., a Calgary-based real estate development company.

Mr. Atkins was an Of Counsel Partner at the Heenan Blaikie law firm in Calgary and also worked for over five years as a merger and acquisitions and securities law attorney at the law firms of Morrison & Foerster LLP in San Francisco and Perkins Coie Brown & Bain LLP in Phoenix. He was also an accountant in the International Tax Services group with Price WaterhouseCoopers LLP in both its San Francisco and New York City offices.

Mr. Atkins has a Bachelor of Science degree in Business Management (Finance) from Brigham Young University, a Masters degree in Accounting (Tax) also from Brigham Young University and a Juris Doctor degree from New York University School of Law. Mr. Atkins also studied architecture in a graduate degree program.

“This is an exciting time to be joining the Waterfront Capital team. I believe they have a deep pool of talent across all aspects of the capital markets and the potential to deliver strong results for their clients and shareholders. I’m very much looking forward to helping leverage Waterfront’s platform and take advantage of the tremendous business opportunities we will have together in Alberta and across Canada,” said Mr. Atkins.

About Waterfront Capital
Waterfront Capital offers a full range of financial and communications services to growth companies in leading industry sectors. Waterfront Capital often serves as a company’s strategic partner through the entire corporate “life-cycle”, providing independent expertise and business advisory services in connection with venture capital markets, investor relations, initial public offerings and secondary financings, mergers and acquisitions, public market administration, as well as media and marketing advice. Waterfront Capital’s professionals have extensive financing and operating experience and assist promising public and private companies that require infusions of capital, management and restructuring to realize the value and potential of their underlying business.

In connection with the advisory business services that are presently provided, Waterfront Capital is working towards expanding its business services to potentially include the distributions of exempt market securities, and in connection therewith, has made application to the British Columbia Securities Commission for registration as an “Exempt Market Dealer” in accordance with National Instrument 31-103 Registration Requirements and Exemptions (“NI 31-103”).

For further information, contact Mr. Clive Shallow, Shareholder Communications, at 604-922-2030 or visit the Company’s website at www.waterfrontcapitalcorp.com

WATERFRONT CAPITAL CORPORATION

“Douglas L. Mason”
_____________________________________
Douglas L. Mason, Chief Executive Officer

Neither the TSX Venture Exchange nor its Regulation Services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release contains forward-looking statements about the Company, its future performance, strategies or prospects, and possible future action. The words “may”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “plan”, “anticipate”, “estimate”, “expect”, “intend”, “forecast”, “objective” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance. Forward-looking statements involve inherent risks and uncertainties, both about the Company and general economic factors, so it is possible that predictions, forecasts, projections and other forward-looking statements will not be achieved. We caution you not to place undue reliance on these statements as a number of important factors could cause actual events or results to differ materially from those expressed or implied in any forward-looking statement made in relation to the Company. These factors include, but are not limited to, general economic, political and market factors in Canada, the United States and internationally, interest and foreign exchange rates, global equity and capital markets, business competition, technological changes, changes in laws and regulations, judicial or regulatory judgements, legal proceedings and catastrophic events. The above list of important factors that may affect future results is not exhaustive. Before making any investment decisions, we encourage you to consider these and other factors carefully. All opinions contained in forward-looking statements are subject to change without notice and are provided in good faith but without legal responsibility.

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